Brand Identity Creation - WestWaye

WestWaye is an up-cycled clothing brand that myself and my partner started as an outlet for our artistic drives, and continues to invigorate our love for community, sustainability and creativity.

The task of developing our brand identity has us constantly asking ourselves "What are we trying to convey by doing this?" I find that the answer is best thought of as simply as possible. Put what you really feel out into the world, and put it as clearly as possible. If you have something good on your hands, you will know it.