Brand Identity/Logo Creation - Clutterbug Collective

This project is a logo I designed for Clutterbug Collective.

Clutterbug Collective is a business founded by creators, for creators. A collective of local artists sharing a storefront location where their works can be seen by shoppers and patrons 6 days a week, Clutterbug is more than just a store, it's a gateway to inspiration, inclusivity and community.

The storefront sells all different kinds of goods, from clothes to accessories, art and more from creators around the city of Missoula, Montana. I had the idea to incorporate the diversity of goods sold at the store in the text of "Clutterbug". Each letter takes on it's own unique design, while still coming together to form a cohesive look that is full of substance. The "Collective" text is displayed below, featuring highlighted text over a pop-art color palleted caterpillar.

My main goal was to make this logo fun and inviting while still carrying depth, something that would make people stop and take interest, and something that would be memorable.